Gel Couture

for essie's new line of nailpolish, we were tasked to create a video and content to promote and excite essie's fan base about the new at-home gel product. Gel Couture is a two step system in which you can get a gel finish without having to go to the salon. Essie created a whole new bottle design inspired by the curves of a "couture" gown. Branding for this product was aimed to the older more sophisticated essie fan. We took visual cues form the bottle design to their micro-site, inspired by the curves of the bottle.


Gel Couture Landing page

Micro-site within dedicated to all things Gel Couture. Worked with a UX designer to design the modules, and concept what content populated each modules within the micro-site.

essie social content

photographer: Joy Jacobs

Content created for essie's social channels featuring their Summer 2015 collection. Worked with the photographer and prop stylist on set to create imagery.