essie social content

photographer: Joy Jacobs

Content created for essie's social channels featuring their Summer 2015 collection. Worked with the photographer and prop stylist on set to create imagery.



Gel Couture by essie

for essie's new line of nailpolish, we were tasked to create a video and content to promote and excite essie's fan base about the new at-home gel product. Gel Couture is a two step system in which you can get a gel finish without having to go to the salon. Essie created a whole new bottle design inspired by the curves of a "couture" gown. Branding for this product was aimed to the older more sophisticated essie fan. We took visual cues form the bottle design to their micro-site, inspired by the curves of the bottle.


essie spring 2015 e-mail

an example of an essie seasonal collection e-mail I designed. This was created for their 2015 spring collection. The colors were designed by Rebecaa Minkoff and she took inspiration from a trip down to Palm Beach, Florida.