Gel Couture

for essie's new line of nailpolish, we were tasked to create a video and content to promote and excite essie's fan base about the new at-home gel product. Branding for this product was aimed to the older more sophisticated essie fan. 

Photography: Frankie Marin


Gel Couture Landing page

Micro-site within dedicated to all things Gel Couture. Worked with a UX designer to design the modules, and concept what content populated each modules within the micro-site.

essie social content

photographer: Joy Jacobs

Content created for essie's social channels featuring their Summer 2015 collection. Worked with the photographer and prop stylist on set to create imagery.