Maybelline Dream Cushion campaign
For Maybelline's new product launch of their foundation Dream Cushion, I helped to concept two video executions for digital distribution along with social content and web design. We wanted to show the innovation of this liquid foundation and came to the idea of "Fluidity Reimagined." In order to show the technology of the pack, we did a choreographed "unboxing" video.
Maybelline Social media
Various pieces of content created for Maybelline's social channels such as instagram, pinterest, facebook, and tumblr. Concepted and executed visuals with photographers, copywriters, producers, and prop stylists on set.
Color Blur Instagram take over
Art Director: Ivy Tsang Photographer: Soraya Zaman Prop Stylist: Cristina Fitch
For a new lipstick product called "Color Blur" we decided to do an instagram take-over to promote this product. Color blur is a lip product that allows you to "blur" your lipstick in order to create an ombre effect on your lips. To execute the take-over we decided to disrupt the instagram feed, blur the lines, and take maybelline's followers through a conceptual journey of New York City.