That college life

We were approached by Victoria's secret PINK about doing some video content for them. They wanted to do something slightly different from what they usually do, and wanted to feature a video around college life. I worked on a team of young female designers, copywriters, and art directors to sit down and brainstorm our personal experiences while in college. We came up with "That college life" and wanted to feature scenarios that were relatable, cheeky, and aspirational. 

Creative Director: Brad Dixon

Agency: Code and Theory

 

Pink Priorities

Digital Video Spot to promote Victoria's Secret "PINK FRIDAY." Helped come up with the idea "Pink Priorities" to show funny and light situations in which PINK > LIFE. Small vignettes/GIFS were cut down from the :30 video for social and put on instagram, facebook, and snapchat.

Creative Director: Brad Dixon

Agency: Code and Theory